Aegis took inspiration from San Luis Obispo’s local art store, Art Central, to create a new identity that effectively translates the business’s goals to serving artists in all creative needs. The term “aegis,” roots back to Ancient Greece, means a backing or support, much like the support the business provides for all artists. The brand plays off of the elements of design.
In finding the right imagery to pair with the brand and the brand message, three main directions emerged. Ancient Greco-Roman patterns and iconography of columns showed the supportive structure that speaks to the support of the brand. However, Aegis also served as a source of inspiration, a spark of creativity, which is where the play with a paint stroke and using inspiration from art fundamentals came in.
